Wellpet launched their new brand of pet food called TruFood. They wanted to introduce their new product to their retailers and the Animal Supply Company at the SuperZoo trade show. The food is grain-free, with whole foods from farm, field and sea. They wanted turn the venue into a mini-show room displaying the product and create brand awareness Showcasing and highlighting the actual ingredients in the food including beets, turnips, carrots, blueberries and more.
We converted a regular and high end restaurant at Four Seasons into a rustic, farm-to-table all-natural feel & environment. We create a live greenery wall and tables featuring fruit and vegetable. We filled baskets and mason jars with sorted ingredients giving the room a burst of color. Throughout the venue, we had TruFood inspired window clings surrounding the room and a live mixologist created drinks named and made from ingredients featured in the food. At the entrance of the venue, we set up a a branded cart filled with bags of TruFood.
A very successful well-attended event that gave their guests an up-close and personal taste of what it means to be a WellPet partner.