September 25, 2017
Five years ago, a corporate client contacted CLI Groups, an event management agency, to coordinate a small team event at a local Las Vegas bowling alley. Fast forward five years. The corporation blinked its eyes and became a billion-dollar business. Yes, it’s that easy. At this year’s summer conference, the bowling alley was traded in for the entire third floor of convention space at a major hotel on the Las Vegas Strip, sourced by CLI Groups. CLI Groups coordinated and managed four days of Las Vegas meetings and nightly offsite celebrations for their long-standing client. Guests included many global corporate leaders convening for the first time.
Guests were welcomed to Las Vegas as they dined and danced the night away at a popular Las Vegas nightclub. Things didn’t get serious until the cinnamon churros rolled out, with the strawberry and dulce de leche dipping sauces. What is better than a warm churro after a day of travel? The company celebrated the retirement of a beloved colleague by bringing out even more desserts- a cart full of cake and cake pops. Did I mention that there were churros? With two sauces. Mmm…churros.
Six cheerleaders were ready bright and early the next morning to greet guests at the conference center, which was helpful for the ones who weren’t fully awake yet. In the general session area, guests sat before a beautiful stage branded with the company’s logo, which included multiple screens to ensure proper visibility. The entire third floor of meeting space was branded and looking sharp. A show producer and technical director were on hand to manage each minute of the presentations. A comedy troupe performed after lunch to help guests relax before resuming business discussions.
The jury is still out on whether the guests were completely energized by the general session speakers or by the many cleverly branded banners and escalator clings lining the halls at the conference center. There’s power in a cling. By the end of the general session, everyone felt ready to hop on a mechanical bull and do some country line dancing. Guests were transported to a Las Vegas country nightclub which was decorated top-to-bottom with fun and festive western-themed decor. There they enjoyed a full BBQ dinner, craft beer tasting stations, and a candy bar while listening to a live country band. They participated in bean bag tosses, beer pong, and billiards. Four line dancing teachers were on hand to teach guests how to line dance. What a night! A true cowboy experience. Feeling refreshed after a fun evening of beer pong and candy, guests were back to learning and networking during breakout sessions at the conference center the following day. Comfortable, modern furniture was carefully arranged by CLI Groups to facilitate these discussions. A cool sponsorship wall, containing the logos of 16 sponsors, was created for this area. The wall was a perfect way to pay homage to sponsors and served as a great photo op.
By evening, the guests were ready to celebrate the culmination of an exceptional conference with one last night on the town. CLI Groups coordinated transportation to take guests to another Las Vegas hotspot, a beach club on the Strip. CLI Groups took special pride in completely branding this venue with its client’s logo, including the ceiling, despite having to deal with condensation issues due to humid weather, a rare problem in Las Vegas. But that didn’t stop guests from enjoying the food and festivities.
Next year, CLI Groups just needs to add a night at the bowling alley…with some churros