January 5th, 2019
Events are taking on all new shapes in Las Vegas. Interactive technology, sustainable signage, and more creative imagery are bringing events from good to great, and we couldn’t be more excited to be a part of the shift.
The Consumer Electronics Show (CES) is no stranger to bringing innovation to Las Vegas. When the sky’s the limit, clients face challenges reinventing events to stand out in such a creative, brilliant crowd. That’s when CLI can step in to help as an experienced technology event planner.
In January 2019, our team was asked to help a repeat client attract new customers during multiple events around CES. The “Pepcom Digital Experience!” is an event held prior to CES featuring 200+ table top exhibits, technology displays, demo’s, and more.
Our client needed help creating and setting up various product displays for mobile devices and wearable technology. The displays needed to best represent the state-of-the-art technology by being eye-catching, interactive, and yet simple.
CLI’s technology event planners got to work guiding our client to provide insight on the event branding they were envisioning. We supplied a prize wheel to encourage engagement and lead generation. Additionally, our designers coordinated mannequins to display arm bands for health and wellness wearable technology.
Wireless charging pads so small they can fit in a back pocket were very popular, but we needed to ensure the devices were displayed correctly. Creatively identifying ways to display and demo these items while keeping them secure was a fun challenge our team is always up for.
Once product demonstrations were complete, guests were able to take marketing materials from pedestals designed by CLI. The event, held at The Mirage, was an excellent opportunity for our client to meet people prior to CES and display their mobile technology.
Another option to interact with guests prior to CES was offered in hotel suites at the Waldorf Astoria Las Vegas. This was a unique event that not only featured product displays and invite-only demonstrations, but also education on limiting plastic waste.
Our client wanted to communicate the focus on creating wearable technology that was sustainable and better for the planet. The private suites shared printed materials on how their products are manufactured using reusable materials. This helped to share more about their company’s mission and commitment to a better tomorrow.
The intimate, elegant hotel suite environment was the perfect ambiance to better connect with customers. Our CLI technology event planners printed signed and creative elevator decals to help direct guests to the suites.
Everything we do at CLI is focused on providing our clients with the best possible event experience for their guests. We firmly believe in the power of a creative, effective event to bring people together for many benefits. We’d love to hear from you! Call our events team or fill out a contact form today to tell us more about your event.