Challenge:
November 30th, 2019
During the second annual JBL® Fest in October 2018 in Las Vegas, CLI Groups, Las Vegas Destination Management Company, was honored to help the global sound and audio expert launch new products and create epic guest experiences.
The three-day festival featured well-known celebrities such as Pitbull, Ellie Goulding, and more. The overall festival had several different events located throughout Las Vegas, including events hosted by the parent company of JBL. Each focused on a variety of countries worldwide, and our team was proud to help with several special events throughout the program.
While each event has its challenges, none are too large for the CLI team to handle. One challenge of this program were the multiple events happening simultaneously in different venues throughout Las Vegas. The CLI team assigned multiple event managers at the various events to deliver the level of detail needed to make this high-profile event a success all around.
Engage:
During one the special events, CLI helped a Chinese-focused special event come to life with creative decor, tablescapes, interactive entertainment, and more. This high-end dinner event was held at the sophisticated Apex Social Club on the 55th floor of the Palms Casino & Resort.
Accompanying amazing views of the Las Vegas Strip was renowned pianist, Lang Lang, to greet guests and provide an unparalleled event experience. To bring Lang Lang’s talent to the group, however, first the CLI team needed to secure a grand piano because the venue did not have one.
Our event manager coordinated the challenging task of moving a grand piano through the casino and up the back-of-the-house elevators. Our experts were able to use connections, experience, and insight to coordinate rental, delivery, transport, and tuning of the piano to the standards required for the global musician.
Resolve:
Event decor provided by CLI included table linens, dinner chairs, centerpieces, and napkins. Once the event decor was set, we also knew interactive entertainment improves the quality of event guests’ experiences. Our team coordinated a photo booth for guests with a branded backdrop and custom branded photo sleeve folders so guests could take the event memory with them. Following the event, guests were also able to access photos digitally for social media shares or reprints through the event website.
On the same night, CLI coordinated and managed another photo booth for an India-focused event at SkyBar at Waldorf Astoria, Las Vegas.
In addition to special evening events, CLI also set up the event’s hospitality lounge at the host hotel, SLS Las Vegas. Our team transformed the Sayers Club within SLS Las Vegas from a space typically used for live music into a VIP guest experience and help area. We coordinated oxygen bars and massage stations with foot reflexology services to offer a unique guest experience. Our team also sourced, rented, and coordinated delivery and set-up of tables, chairs, couches, and product display cases for multiple rooms within SLS Las Vegas.
We truly enjoyed helping JBL® Fest come to life throughout Las Vegas! If you need more information about any of the event enhancements shared here, please contact our team at 702-329-9908 or complete our online request form.