April 6th, 2018
The Consumer Electronics Show (CES) held annually in Las Vegas attracts more than 180,000 attendees and 4,000 exhibiting companies. Due to the volume of the show, emerging brands find it a challenge to stand out in the sea of technology companies.
At CLI Groups, we offer local contacts and experience directing CES attendees from convention centers to private events and meetings at various hotels on the Strip. The result from increased one-on-one time with potential buyers during CES 2018 was a huge benefit to one of our technology company clients, Impact Tech Labs.
About CLI’s Loyal Client, Impact Tech Labs (tech21)
After relying on CLI Groups to guide targeted potential clients from CES 2017 to private sales demo’s off-site, Impact Tech Labs contacted us once again to coordinate branding in 2018.
Impact Tech Labs and parent company, tech21, specialize in wearable technology and mobile phone impact protection. These global technology disruptors invite guests to sales demo’s in a hotel suite at the five-star luxury hotel, Mandarin Oriental, Las Vegas, during CES.
Custom Signage to Sales Demo’s
To guide CES attendees to the sales demo’s at Mandarin Oriental hotel, Impact Tech Lab’s marketing team had logos, signage, and other custom graphics to be printed and installed. While the marketing team knew the brand the best, they needed a local hotel expert to make recommendations for the most effective signage and branded decal placements possible.
Using our experience navigating guests through the Mandarin Oriental while working with hotel staff for elevator security access, CLI’s event team was able to increase sales demo attendance.
Corporate Branding using Creative Graphics
Our Las Vegas events team toured hotel suites prior to the event and recommended additional creative branding concepts, such as branded sticker decals on a transparent room divider. We were able to map out and plan directional signage, paying specific attention to detail along the way. This additional peace of mind was invaluable to our client.
Impact Tech Labs was also tasked with several other CES planning activities, making fast turnaround on art proofs crucial to help keep plans on track. Not only was CLI able to recommend new, innovative branding concepts, but our creative staff also printed quality:
- elevator decals with logo
- tabletop signage
- directional signage
- branded floor decals
- branded window decals
Once CLI helped our clients’ guests locate the Mandarin Oriental hotel suite for product demo’s, we staffed hospitality greeters to welcome guests and check them in. Hiring only the highest quality talent in Las Vegas, our clients appreciate the added benefit of helpful hospitality staff strengthening their brand with a VIP guest experience.
Full-Service Creative Branding
With many distractions in Las Vegas, CLI Groups helps technology, financial, travel, and other industries thrive through focused, proactive event planning. Don’t risk missing an opportunity to connect face-to-face with your buyers – contact CLI Groups today