It’s a familiar scene:
You, the leader of your great company, make the decision to delegate the planning of your next sales conference in Las Vegas to an in-house employee to save money. You feel lucky when Sue, from Accounting, volunteers.
Sue attempts to source the hotel, after reminding you that she really doesn’t know much about negotiating complicated hotel contracts, including hotel attrition and cancellation policies. She also needs to book flights for everyone, find a ground transportation company, locate a perfect venue for the off-site dinner, and hire a technical director for the general session. She’s on the phone right now trying to order 200 branded mugs and an ice sculpture while simultaneously frantically searching for any keynote speaker online. You suddenly realize that Sue from Accounting is no longer doing accounting. She is completely consumed with planning the Las Vegas conference. You are left feeling uneasy about the event and wondering, “Who is doing the accounting?”
Corporate friends, you don’t have to live this event-planning nightmare. Let Sue, your well-meaning employee, do the accounting. There are highly-qualified experts, just a click away, who are happy to help you plan and execute your complete meeting or event. Experts who will save you time, money, hassle, and possible embarrassment, from an event gone wrong. Experts who will make sure your event reflects your brand and the kind of business you run: organized, professional, forward-thinking, and impressive. These hospitality, meetings, and events experts are called “event management specialists.”
Why Do You Need an Event Management Agency?
Knowledge and Expertise
When you hire an event management agency, you are hiring an entire TEAM of knowledgeable and experienced individuals who are dedicated to working for you, completely focused on every last detail of your meeting or event while you are busy doing what you do- running a successful business.
Event management specialists are experts at planning, negotiating, creating, and managing a professional, polished meeting or event from start-to-finish based on your vision. They handle absolutely everything, from negotiating venue contracts and securing permits to marketing and managing your event. They know which vendors are professional, reliable, and fair. No project is too big or small.
Do you have questions? Your event agency will provide all of the answers, based on years of experience in the industry. No guesswork on your part saves precious time and energy.
Your event managers will attend to your every event need. If there is a problem during the planning stage or at the event itself, they will be ready with the correct solution. Knowing that you are surrounded by knowledgeable, resourceful people who are there for you, ensuring the success of your event, will give you a feeling of security and peace of mind.
In the case of inclement weather, do you have a “Plan B”? Your event management agency will know exactly what to do, if they are experienced.
One disadvantage to planning and managing your own event includes the possibility of facing high year-round overhead costs. Oftentimes, the designated employee cannot handle all of the responsibilities that come with planning an event on his own and realizes he must hire a third party agency for help. When you use an event management agency exclusively, you save money. Agencies work per event, which lowers yearly costs.
Importantly, event management agencies are likely to have close relationships with the hotel managers and vendors that they work with regularly, which translates to savings for you. The event specialists will negotiate on behalf of your company in order to get you the most for your money.
Your vision and imagination will guide the event management agency as you explore options together to create a unique and custom event tailored to you. If you are lacking inspiration, the agency is there to provide you with fresh, innovative ideas that are currently trending in the industry.
You will be wowed with the endless ways you can promote your company through the modern, ingenious uses of branding.
We live in a constantly advancing digital world, and for this reason event management agencies must stay current with the very latest technologies in order to meet the needs of corporations.
A Growing Partnership
What will happen if the designated employee who is planning your corporate event decides to quit his or her job before the event? When you sign with an event management agency, you eliminate the possibility of being stuck with an unmanaged event at the last minute.
With an event agency, you have a chance to build a partnership that can last years. The agency will get to know you and your company and will pay close attention to feedback in order to make any necessary changes.
Do you want to conduct next year’s function at a new and intriguing destination? How about holding your meeting or event in Tokyo? Nassau? San Diego? San Francisco? Maui? New York City? Paris? The possibilities are exciting and endless. There is no need to change event agencies. Allow your current agency to escort you to the locale of your choice! The agency has a close network of global contacts and is skilled at creating complete events anywhere in the world from one central location. Your long-standing event management agency partner will be there for you to make your destination meetings and events dreams become reality.
Energy, Enthusiasm, and Commitment
Renee Kim, President of CLI Groups, a highly regarded event management agency, notes the level of dedication that is required by event managers to ensure a successful event, stating, “Event planning is one of the most difficult jobs, as it depends on everyone and everything to come together exactly right.
Therefore, what is most important is our passion for details, organization, creativity, and all things event-related when planning events. When you are passionate about something, you care, and when you care, you will do a good job.”
You want to be proud of your company event. Choose an event management agency.
Mary Cate Zurfluh September 5, 2017
CLI Groups and cligroups.com, 2017. The use of blog articles or links is allowed and encouraged, provided that full and clear credit is given to CLI Groups, cligroups.com, and the author with appropriate and specific direction to the original content.