Additional Realities: AR & VR
One of the newest trends in the event industry, now people will be able to walk through the venues as if they were physically there. These two technologies are going to rapidly become mainstream in the next few years, making them a must have for future events.
Live streaming via drones
Livestreaming is everywhere now you can even do it in 4k. For those who do not have access to VR equipment, they can tune into live event broadcasts courtesy of drones equipped with 4K cameras. Drone streaming is another trend that we expect to see next year, paired with the live broadcast features of social media sites such as Facebook Live and Instagram Live. This will let events achieve game-changing, full-360 degree streaming before 2017 ends. We’ll talk more about live tech in the next section.
INNOVATIVE TECHNOLOGIES 2017
- Microsoft Hololens
- Live Streaming via Drones
- Virtual Meetings
- Increase Engagement via Artificial Intelligence
- Beacon Technology
- VR Expos & Tradeshows
Virtual meetings will allow people to attend events remotely as if they were there in person. Right now that is done with cameras and the same live stream technologies avaliable today but what if the experience could be more immersive? The same set of options available to regular attendees will also be made available to them, through the power of real-time technologies such as the Microsoft Hololens.
AI AS BRANDING
Siri, Cortana, and Alexa have all become household names because of their distinct personalities. An AI can also lends its personality to your event, much like a brand ambassador. But unlike your regular human spokesperson, this one can interact with hundreds of people at the same time without limits. The AI can then be a more powerful branding tool, allowing people to interact with the “event” itself. The AI can also stand at the helm of a viral marketing campaign. And to top it off, you don’t have to deal with a huge ego.
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