What are the corporate event trends in 2016?
It’s a whole new year, and that means taking in all the possibilities that the new year has in store for us. At CLI Groups, we pride ourselves on bringing cutting edge trends and technologies to our event planning strategies. And we’re pretty excited about 2016, because there are a whole lot of innovative and intriguing trends we’ll start to see.
Planning “experiences” instead of “events”
Events are so over. This year, if you’re hoping to make an impact on your employees, clients or colleagues, it’s time to plan “experiences.”
An experience is a whole lot more than just an event, because it takes into consideration more than just the venue, food, activities and transportation; an experience deals with the feelings and sentiments that embody the evening (or day, or weekend).
The “experience” starts long before your guests arrive, however, as it should integrate social media and other digital communications, and begin infusing your guests with the “mood” of the event. Technology is key here, as it allows you the opportunity to interact with your guests before, during and after the big night.
It’s all about the psychology – Corporate Event Trends
We already talked about hosting “experiences” rather than events, but this year, you’ll need to really start to understand the psyche of your event guests. What’s critical in event marketing is that you know your audience and can pinpoint what affects them emotionally.
The beauty of an event is that you have a set period of time with a captive audience who could come away feeling exactly how you’d like them to feel.
Understanding your audience – their motivations, hopes, desires and even their fears – will help you make the biggest impact during that captive time.
Event ROI is important
Just like any effort you make to further your business, you’ll want to make sure your spend is going to good use. But when it comes to corporate events, you might be confused about how exactly you can measure your return on investment.
At CLI Groups, we know the key metrics to look for and can help you take stock of an event in order to more accurately measure your ROI – and make any changes needed for future events.
There (should be) an app for that!
Nothing is hotter in the world of technology than a great mobile app. And if your event needs a little added sexiness, a mobile app is exactly where you can find it.
This year, you’ll see apps popping up not only for businesses, but for individual events! Whether they help streamline the check-in process to initiating meaningful virtual conversations and other interactions, an app is all part of the experience you’re giving your guests – and it serves as just another way to communicate with them before, during and after the event. (Very important when thinking corporate event trends)
Don’t sweat the expensive “stuff”
We’re talking about the “E” word again here. If you thought you should spend your precious marketing dollars on “stuff” to make your event shine, think again; this year, you’ll see businesses spending less money on “stuff” and more money on creating an impactful experience.
This trend follows the emerging trend of consumers doing exactly that – giving up material objects for amazing experiences like vacations, concerts or even a really delicious dinner. So if you’re getting caught up in the swag, maybe it’s time to reassess your tactics; your audience may not be looking for it.
Wait, corporate event trends in 2016 gets better. Continue reading…
Letting go of the reigns
Event marketing is an art, and many businesses are finally understanding that creating amazing experiences isn’t as easy as asking an admin to plan a party.
That’s why in 2016, you’ll see more and more businesses turning toward event planning professionals who can take your vision and bring it to life – in a truly memorable way.
If you’re looking to step out of the box and create “experiences” that get noticed, call CLI today. We’ll make 2016 unforgettable.